Details
Cooperation Between Companies and Non-profit Organizations
Taking Responsibility Together: Guidelines for Constructive, Credible and Transparent CSR Projects|
74,89 € |
|
| Verlag: | Springer |
| Format: | |
| Veröffentl.: | 29.04.2024 |
| ISBN/EAN: | 9783658440503 |
| Sprache: | englisch |
Dieses eBook enthält ein Wasserzeichen.
Beschreibungen
<div><div><div>This book describes how cooperation between companies and non-profit organizations can be successfully structured. Companies want and need to take on more social responsibility, and joint projects with non-profit organizations are therefore more in demand than ever. This is not about maximizing profits through greenwashing or token commitments, but about serious corporate social responsibility projects and purpose strategies that strengthen the reputation on both sides. This requires a structured, transparent approach from the outset.</div><div>The authors explain the theoretical basis and provide practical guidance on how the initiation of cooperation projects can lead to a credible and sustainable collaboration with added value for all stakeholders. An elementary part of the book is the "Code for Transparent Cooperation", a proven framework that can be applied directly in practice.</div><div>A book for CSR, communication, marketing and compliance managers in companiesand non-profit organizations who strive for clear rules and an open dialogue at eye level.</div></div></div><div><br></div><div><i><br></i></div><div><div><i>Anyone who acts as a credible driver of transformation would do well to operate sustainably themselves. Transparency creates credibility and reliability. The more an organization's goals shape the design of partnerships with companies, the more authentic they can appear to the outside world. This guide provides helpful tips and orientation on how to achieve coherence.</i></div><div><b>Dipl.theol. Yvonne Zwick, Chairwoman of B.A.U.M. e.V. - Network for Sustainable Management, Hamburg</b></div><div><i><br></i></div><div><i>Non-profit organizations are central pillars of our society. Especially in times of disruption and change, their performance is of increasing importance. The prerequisite for this is independence - also in cooperation with companies. This book helps companies and non-profit organizations to understand their counterparts and establish stable collaborations.</i></div><div><b>Dr. Günther Lutschinger, Managing Director of Fundraising Association Austria, Vienna</b></div></div><div><div><br></div><div><div><i>The time for lone wolves is over. If we are to achieve the Paris climate targets, companies must offer profitable solutions for people and the planet. It's all about: How do I tackle it? The new book by Gabriele Faber-Wiener and Bettina Gjecaj focuses in particular on partnerships with non-profit organizations and aims to prepare the ground for successful collaboration.</i></div><div><b>Daniela Knieling, Managing Director respACT and Network Representative Global Compact Network Austria, Vienna</b></div><div><i><br></i></div><div><i>Credibility, responsibility and transparency are the guarantee and basis for the sustainable development of companies. A thriving, trusting cooperation between companies and non-profit organizations helps to answer political and social questions and is a profound approach to solving complex ecological problems.</i></div><div><b>Ernst Ternon, MBA MSc MSc, Head of Green Marketing, Wieselburg Campus, Wiener Neustadt University of Applied Sciences</b></div></div></div><div><br></div>
<div>Companies and their role in society.- The world of non-profit organizations.- Cooperation between companies and non-profit organizations.- Credibility and trust.- Roadmap for cooperation at eye level.- Code for transparent cooperation: guidelines and quality standards for cooperation between companies and non-profit organizations.</div>
<p>Gabriele Faber-Wiener is one of the most renowned CSR and communication experts in the German-speaking world and has more than 25 years of experience in management and communication in all three sectors of society: business, politics and civil society. She is a lecturer at eight universities and advises companies and non-profit organizations.</p>
<p>Bettina Gjecaj works and teaches at FH JOANNEUM - University of Applied Sciences, Graz. Her professional focus includes green & social marketing, campaigning, public relations, CSR and strategic communication management.</p><br>
<p>Bettina Gjecaj works and teaches at FH JOANNEUM - University of Applied Sciences, Graz. Her professional focus includes green & social marketing, campaigning, public relations, CSR and strategic communication management.</p><br>
<div><div><p>This book describes how cooperation between companies and non-profit organizations can be successfully developed. Joint projects with non-profit organisations are more in demand than ever as companies feel the demand to become socially responsible entities.<br> <br> The authors explain the theoretical basis for credible and solid cooperation and provide practical guidance how these projects can be approached and structured in order to add value for all stakeholders. A fundamental part of this book is the "Code for Transparent Cooperation", a proven framework that can be applied directly in practice.<br> <br> A book for CSR, communication, marketing and compliance managers in companies and non-profit organizations who seek clear rules and open, equal dialogue.<br> <br> <b>The Content</b></p><p> </p><ul> <li>Companies and their role in society</li> <li>The world of non-profit organizations</li> <li>Cooperation between companies and non-profit organizations</li> <li>Credibility and trust</li> <li>Roadmap for equal cooperation</li> <li>Code for transparent cooperation: Guidelines and quality standards for cooperation between companies and non-profit organizations</li> </ul><p></p>
<p><b>The authors<br></b>Gabriele Faber-Wiener is one of the most renowned CSR and communication experts in the German-speaking world and has more than 25 years of experience in management and communication in all three sectors of society: business, politics and civil society. She is a lecturer at eight universities and advises companies and non-profit organizations.<br><br>Bettina Gjecaj works and teaches at FH JOANNEUM - University of Applied Sciences, Graz. Her professional focus includes green & social marketing, campaigning, public relations, CSR and strategic communication management.<br><br>The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.<br></p></div><div><div><br></div></div></div><div><br></div><br><br>
<p><b>The authors<br></b>Gabriele Faber-Wiener is one of the most renowned CSR and communication experts in the German-speaking world and has more than 25 years of experience in management and communication in all three sectors of society: business, politics and civil society. She is a lecturer at eight universities and advises companies and non-profit organizations.<br><br>Bettina Gjecaj works and teaches at FH JOANNEUM - University of Applied Sciences, Graz. Her professional focus includes green & social marketing, campaigning, public relations, CSR and strategic communication management.<br><br>The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.<br></p></div><div><div><br></div></div></div><div><br></div><br><br>
First in-depth examination of all aspects of cooperation between companies and NPOs Practical and immediately applicable tools for credible cooperation initiation Practical structure, ideal for the day-to-day work of both players
