Details

The Endowment Handbook

The Complete Guide to Building a Resilient Cause
1. Aufl.

von: Laura MacDonald
44,99 €
Verlag:	Wiley
Format:	EPUB
Veröffentl.:	10.09.2024
ISBN/EAN:	9781394252244
Sprache:	englisch
Anzahl Seiten:	320

In den Warenkorb

Als Gutschein

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

Titelbeschreibung

Up-to-date reference on building endowment, reserves, and enduring relationships in the modern world The Endowment Handbook is a comprehensive overview of endowments and reserves, covering key changes brought about by the Tax Cuts and Jobs Act, the pandemic, and calls for social change which have caused dramatic shifts in donor behavior, market performance, and society's perceptions (good and bad) of endowed funds and the rising popularity of strategic reserves. This new publication reflects these changes and provides examples for attracting new kinds of assets like Cryptocurrency and building relationships that will sustain a cause for the future. Written by Laura MacDonald, Principal and Founder of Benefactor Group and frequent speaker at local, regional, and national conferences, Endowment Handbook covers every aspect of endowments and reserves from preplanning, to identifying, cultivating, and establishing prospective donors, all the way to marketing and measuring success. In this book, you'll learn about: <ul> <li>Technical information describing endowments, balanced with some of the emerging critiques of endowments and growing preferences for strategic reserves</li> <li>Effective messaging strategies for endowment funds, such as the “follow-the-leader” effect and citing “donor agency”</li> <li>Use of data screening and AI tools, social media outreach, and behavioral research to increase donor engagement</li> </ul> As interest in financial sustainability continues to grow, The Endowment Handbook is an essential resource for nonprofit organizations, healthcare systems, universities, and others seeking to leverage the enormous transfer of wealth from generations demonstrating high levels of philanthropy and civic engagement.

Inhaltsverzeichnis

Foreword xiii Preface xvii Part 1: Financial Resilience 1 1 What Is Endowment? 5 2 Are You Ready to Build Endowment? 33 3 A Summary of Endowment-Building Methods 55 4 Making the Case for Support and Marketing Endowment 75 5 Policies and Practices for Managing Endowment 109 6 Alternatives to Endowment 135 Part 2: Enduring Relationships 155 7 Who Gives, Who Gives to Endowment, and Why 161 8 How Endowment Donors Give and How They Are Engaged 189 9 Achieving and Measuring Success 217 About the Author 243 Acknowledgments 245 Appendix: References and Resources 247 Bibliography 269 The Donor Bill of Rights 275 Index 277

Autorenportrait

LAURA MACDONALD is the Principal and Founder of Benefactor Group, a consulting firm that works with nonprofit organizations to help them connect with donors, strengthen their leadership, provide campaign coaching and management, and more. She is a Certified Fund Raising Executive and a frequent speaker at numerous local, regional, and national conferences.

Back cover copy

Praise for THE Endowment HANDBOOK “The Endowment Handbook is an invaluable resource for anyone involved in the nonprofit sector. The author’s expertise and practical advice offer a roadmap for building financial resilience and fostering strong, lasting relationships with donors.” — Bernice Martin Lee, CEO, Epilepsy Foundation of America “This book is a practical guide that will empower nonprofits to thrive in an increasingly dynamic charitable landscape. Every nonprofit leader should have this book on their desk.” — Nathan Chappell, Co-author of The Generosity Crisis: The Case for Radical Connection to Solve Humanity’s Greatest Challenges “Drawing deeply upon her decades of experience in nonprofit leadership, fundraising, and philanthropy, Laura MacDonald has provided a timely and in-depth resource for nonprofit professionals, board members, and donors that will provide a practical guide to strengthening the organizations that serve the common good.” — Una Osili, PhD, Associate Dean for Research and International Programs, Lilly Family School of Philanthropy, Indiana University “In The Endowment Handbook, readers will see what all of us in the sector have come to expect: thoughtful consideration, practical application, and commitment to lasting impact for nonprofits. Laura has made endowments accessible to all nonprofits looking to achieve long-term sustainability and impact in our communities.” — Josh Birkholz, CEO of BWF and author of Fundraising Analytics and BeneFactors

Unpublished endorsement

"My working relationship with Laura spans two decades of witnessing the wisdom and counsel she has shared with thousands of nonprofit organizations across the United States and the world. This book is a challenge to seize this moment of the greatest wealth transfer in history. It is a compelling and pragmatic guidebook for the nonprofit professional, board member and donor alike. -Steven S. Moore, Chief of Staff, The Columbus Foundation "I have turned to Laura MacDonald on many occasions to make the complex simple in this essential world of charitable giving. In The Endowment Handbook, readers will see what all of us in the sector have come to expect: thoughtful consideration, practical application, and commitment to lasting impact for nonprofits. She has made endowments—thought to be reserved for elite institutions—accessible to all nonprofits looking to achieve long term sustainability and impact in our communities." - Josh Birkholz, CEO of BWF. Author of Fundraising Analytics and Benefactors "The Endowment Handbook is not just a book; it's a manifesto for building a community of passionate advocates who, together, can transform visions of positive change into permanent, tangible realities. It will take you on a journey through the essential elements of donor engagement and help you discover how to nurture relationships that withstand the test of time. It's a rewarding journey. Take it!" - Russell N. James III, J.D., Ph.D., CFP®, Professor & CH Foundation Chair in Personal Financial Planning "As a nonprofit CEO and career long fundraiser, I have witnessed firsthand the transformative impact of developing a philanthropic growth model, a core theme of Laura's work, which has been pivotal in advancing our vision and expanding our impact. The Endowment Handbook is an invaluable resource for anyone involved in the nonprofit sector. The author’s expertise and practical advice offer a roadmap for building financial resilience and fostering strong, lasting relationships with donors. This book is a testament to Laura's dedication to philanthropy and her commitment to empowering organizations to achieve their missions." - Bernice Martin Lee, CEO, Epilepsy Foundation of America "In The Endowment Handbook, Laura MacDonald provides an essential blueprint for nonprofit financial resilience. Her expert advice on building and nurturing relationships, securing gifts and managing endowments is an invaluable roadmap to current and future nonprofit leaders. This book is a practical guide that will empower nonprofits to thrive in an increasingly dynamic charitable landscape. Every nonprofit leader should have this book on their desk." - Nathan Chappell, Co-author of the Generosity Crisis: The Case for Radical Connection to Solve Humanity's Greatest Challenges "The Endowment Handbook is chock full of practical and useful information to help charities of all sizes and complexities to better serve their constituencies, grow their institutions, and secure their economic future. This comprehensive guide is state-of-the-art, insightful, and easy to read with many real-life examples and success stories. The Endowment Handbook is an excellent training guide and reference manual. It should be required reading for all nonprofit leaders—both board and staff members." - Diana S. Newman, Author and retired consultant to nonprofit organizations "Laura MacDonald is one of the most insightful thinkers on philanthropy in the nonprofit world today. Our members have benefitted tremendously from her deep knowledge of fundraising trends and the philanthropic environment. But perhaps even more important is the way that she advocates for financial resilience and enduring relationships as fundamentals for organizations to deliver on their commitment to their communities. This book will be a vital guide for all of us in the years ahead." - Simon Woods, President and CEO, League of American Orchestras "As CEO of National 4-H Council, I have witnessed firsthand the transformative power of strategic financial management in advancing our mission. Laura MacDonald's Endowment Handbook is a timely and indispensable resource for nonprofit leaders navigating the complexities of financial resilience, particularly through endowment management. A standout feature of the book is MacDonald's nuanced exploration of strategic reserves, crucial for complementing traditional endowments, especially in times of crisis. The Endowment Handbook is a must-read for anyone committed to enhancing the financial resilience and impact of nonprofit organizations. - Jill Bramble, CEO, National 4-H Council “Drawing deeply upon her decades of experience in nonprofit leadership, fundraising, and philanthropy, Laura MacDonald has provided a timely and in-depth resource for nonprofit professionals, board members, and donors that will provide a practical guide to strengthening the organizations that serve the common good.” - Una Osili, Ph.D., Associate Dean for Research and International Programs, Lilly Family School of Philanthropy, Indiana University “Laura MacDonald provides this generation of philanthropy professionals a comprehensive look at how endowments can create lasting impact while also motivating donors and potential donors to give at the highest levels possible. Her insights will help organizations establish thoughtful donor-centric methods for communicating the benefit and opportunity inherent in endowed funds. Critically, Laura addresses the newest endowment tools available for crafting donor impact. As a tool for good, this book creates momentum for organization executives, boards, and philanthropy leadership teams to address the opportunities endowments provide.” - Ben Golding, CEO, Advancement Resources